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Key elements of the rebranding included:

• Messaging Development: Crafted transitional messaging that connected Navigant’s legacy with Guidehouse’s vision, ensuring continuity while introducing elements of the new brand identity.
• Logo Updates: Developed a new logo which took the Guidehouse wordmark, and incorporated the "Acon" iconography to align the brands together.
• Color and Image Adjustments: Refreshed the color palette and imagery to reflect Guidehouse’s emerging identity, while retaining elements of Navigant’s design language to ease the transition.
• Bridge Materials: Partnered with the CMO and marketing teams to develop transitional assets, including marketing collateral, interactive pages, retractible banners, and internal communications, that served as a step toward the fully redeveloped Guidehouse brand.

This collaborative effort ensured alignment across all teams and stakeholders, successfully positioning Navigant’s legacy within the Guidehouse framework while creating a cohesive pathway toward the new brand identity.