PORTFOLIO

One Informa Branding Initiative

I was proud to champion the "One Informa" branding initiative, where I worked closely with leadership to develop updated and comprehensive brand guidelines across all the manufacturing brands, including those for the manufacturing tradeshow and media sectors. As part of this effort, I collaborated with portfolio leadership to understand the unique needs and desired outcomes for each area of the business, ensuring the guidelines were tailored to support their specific goals while maintaining alignment with the "One Informa" vision of creating a unified and consistent identity across all divisions.

Exploration of Adobe's AI Capabilities for Image Generation and Workflow Optimization

These projects involved an in-depth exploration of Adobe Firefly, Adobe's generative AI platform, to understand its capabilities in creating high-quality imagery and streamlining creative workflows. The primary focus was on experimenting with Firefly’s tools and features to assess how AI can enhance the creative process, improve efficiency, and achieve specific project goals.

Photographer, Videographer, and Video Producer Oversight

I led a team of both internal and external photographers, videographers, and video producers to create high-quality photos and videos that are pivotal in promoting various tradeshows. Collaborating closely with portfolio leadership, I developed detailed shot lists, attend strategic meetings to define the scope and design of video projects, and ensured all deliverables adhered to established brand guidelines. By taking on video capture and photography in-house, we saved substantial costs for Informa while maintaining full control over quality and consistency.

Informa Markets Manufacturing MD&M Multi-phase Rebranding Efforts

The rebranding of Informa Markets Engineering's MD&M (Medical Design & Manufacturing) show was a multi-phase initiative that unfolded over three years, reflecting a strategic effort to align the brand with leadership’s vision of fostering progress, change, and movement within the engineering and medical device communities. This process involved two stages: an initial refresh followed by a comprehensive overhaul, each serving a unique purpose in the evolution of the brand.

Navigant/Guidehouse Bridge Branding

Following the acquisition of Navigant by Guidehouse, I worked with cross-functional teams in efforts to create a strategic bridge between the two brands during the transition. Collaborating closely with the CMO, brand and business leadership (consultants), marketing, copywriters, web, digital (social) and e-marketing teams—we developed a series of initiatives to gradually merge the Navigant identity into the evolving Guidehouse brand.

Women in Business Leadership Forum Branding, Messaging, and Event Material Development

Led the creative direction, branding, and production of visual communications for Navigant's annual Women in Business Leadership Forum, an award-winning annual event that brought together senior female leaders from across industries for professional development, executive networking, and leadership-focused discussions. The forum challenged participants to move beyond conventional approaches, embrace innovation, and explore new ways to evolve themselves, their organizations, and the people they lead. Through keynote presentations, workshops, and curated networking experiences, the event fostered meaningful conversations around leadership, influence, personal growth, and business transformation.

Interactive Website Page Development

I led the creation of several interactive pages for Navigant's website to boost visitor engagement and gather insights into customer interests to find what potential clients found engaging when discussing specific “hot topics” within their practices by gathering data on clicks throughout the interactive pieces. A key project within this initiative was the development of the "Navigator" quarterly newsletter, where me, a copywriter, and key consulting leaders from Navigant's practices (Energy, Healthcare, Discovery, and Construction). This cross-functional effort, initiated as a pilot project at the request of our Chief Marketing Officer (CMO), tested the effectiveness of these pages in engaging visitors, collecting actionable data, and identifying valuable interest points to promote in the future.

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Navigant Rebrand Initiative

Lead internal designer overseeing the comprehensive rebranding of Navigant, unifying its Construction, Energy, Discovery, and Healthcare consultancy businesses under a single brand foundation. Developed tailored messaging, a refreshed logo, and distinct color systems for each sector, creating a cohesive yet differentiated brand identity. Collaborated with cross-functional teams, including marketing, digital, web, copywriters, and consultancy leads in sales, to create a unified visual identity and strategic messaging that strengthened client engagement and brand recognition.