RESUMÉ

CREATIVE DIRECTOR AND DESIGNER

2020 — 2023  |  2026 — Present

I provide creative direction and design expertise focused on helping brands communicate with clarity, impact, and originality. My work spans brand strategy and voice, presentations, advertising, infographics, thought leadership, and case studies—developing cohesive visual narratives that strengthen brand presence and drive audience engagement.

With experience supporting both established organizations and emerging brands, I specialize in translating complex ideas into compelling creative solutions across digital, print, and experiential platforms. I bring a strategic, hands-on approach to every project, combining strong visual storytelling with efficient creative workflows, collaborative partnership, and an eye toward innovation. I also leverage AI-driven tools and modern design technologies to accelerate ideation, enhance quality, and create scalable creative systems tailored to evolving business needs.

Manufacturing by Informa provides industry-leading events, media, and digital platforms to connect professionals, share insights, and drive innovation across the global manufacturing sector.

CREATIVE DIRECTOR

March 2022 — May 2026

• Lead a team of three internal designers (video, print, and digital) and multiple outsourcing partners, collaborating with executive stakeholders to translate business strategy into cohesive, enterprise-level brand and creative vision for six media and ten tradeshow event brands.
• Champion and operationalize the One Informa global branding initiative, aligning multiple business units under a unified brand system while preserving individual market strategies.
• Established the E/E (Engage/Exchange) Creative Group, a cross‑business creative leadership forum driving consistency, shared standards, and innovation across distributed teams.
• Build scalable creative operations by improving intake, workflows, and SLAs, reducing rework, accelerating timelines, and increasing stakeholder satisfaction.
• Advise senior leadership on brand governance, visual identity systems, and long‑term creative roadmap that leads to better brand recognition in the marketplace and client engagement.
• Lead and mentor creative managers and senior creatives, fostering a culture of accountability, growth, and experimentation.
• Integrate AI tools and emerging technologies into creative workflows to improve speed, quality, and strategic capacity.

CREATIVE SERVICES SENIOR MARKETING MANAGER & DESIGNER

February 2021 — February 2022

• Establishment of an engineering central marketing creative team to enhance internal capabilities, including animation, video production, tradeshow graphics, and social media asset creation, reducing reliance on external resources by 95%.
• Implementation of Wrike as the engineering team’s project management system to improve accountability, track project progress, provide actionable data, and identify opportunities for process optimization.
• Development of a Service Level Agreement (SLA) document and corresponding creative brief to ensure stakeholders adhere to approved workflows with the goal of improving customer service and reducing asset creation timelines by 20%.
• Enhancement of creative output by increasing the use of kinetic and video production tools (Premiere, Animate, After Effects), animated social posts (GIFs and HTML), interactive promotional content, and digital event outreach.

TEAM/BRAND MANAGER AND CREATIVE LEAD

2011 — 2020

Guidehouse is a global consulting firm delivering advisory, technology, and managed services to public and private sector clients, specializing in complex challenges across industries like healthcare, energy, financial services, and national security.

• Led a team of five designers to oversee enterprise brand and creative strategy in close partnership with the CMO and senior marketing leadership.
• Directed company‑wide rebranding initiatives, ensuring global compliance across all internal and external touchpoints.
• Built, managed, and mentored an internal design team while overseeing external agencies and vendors.
• Oversaw creative budgets and delivered a 15% cost reduction through smarter resourcing and technology adoption.
• Reported regularly to executive leadership on creative performance, brand health, and strategic initiatives.
• Established templates, standards, and review processes that improved efficiency, quality, and brand consistency.

GRAPHIC AND MULTIMEDIA SR. DESIGN COORDINATOR

2003 — 2011

• Designed marketing material and templates for Navigant brand promotion.
• Created HTML email designs and animated assets for internal and external use.
• Acted as a mentor to junior designers.
• Executed brand-compliant marketing across various media platforms while staying within budgets and deadlines.
• Promoted to team lead for exceeding goals and enhancing internal design capabilities, resulting in improved customer service.

PRODUCTION TEAM MANAGER & DESIGNER

1998 — 2003

Physician Education, Inc. (PhysicianEd) was a producer of online education interfaces where physicians could gain required CME (Continuing Medical Education) credits.

• Established and led in-house print design department for medical online educational program company, streamlining marketing material and package design processes.
• Led recruitment, training, and scheduling of six internal and several contract design teams, ensuring alignment with company objectives and timely project delivery. Spearheaded product design efforts, including audio and video asset editing, and pioneered the development of the company's HTML/XML/Flash user interface.

DESIGN

Animation ❖ Creative Direction ❖ Audio/Video Production ❖ Corporate Branding ❖ E-mail ❖ Presentation ❖ Print ❖ Social Media ❖ Team Leadership ❖ User Experience (UX) ❖ Web Development

SOFTWARE

ADOBE CREATIVE SUITE

Animate ❖ Audition ❖ Dreamweaver ❖ Express ❖ Firefly ❖ Illustrator ❖ InDesign ❖ Photoshop ❖ Premier

MICROSOFT OFFICE

Excel ❖ PowerPoint ❖ Visio ❖ Word

OTHER

Canva ❖ ChatGPT ❖ Creatopy ❖ Elysia ❖ Figma

ELECTRONIC MARKETING

Ceros ❖ Eloqua ❖  Sitecore ❖ Wordpress ❖ Workfront ❖ Wrike

PROGRAMMING

ActionScript ❖ CSS ❖ HTML

BFA GRAPHIC DESIGN

Maine College of Art ❖ Portland, Maine

USER EXPERIENCE DESIGN CERTIFICATION

General Assembly ❖ Boston, Massachusetts

PROFESSIONAL ASSOCIATIONS

American Institute of Graphic Artist (AIGA), Boston Chapter