RÉSUMÉ

Manufacturing by Informa provides industry-leading events, media, and digital platforms to connect professionals, share insights, and drive innovation across the global manufacturing sector.

CREATIVE DIRECTOR

2022 — 2026

Directed the creative function for North American Manufacturing across a portfolio of media and live event brands.

• Aligned business strategy and creative execution across 6 media and 10 event brands, improving portfolio consistency, project visibility, stakeholder alignment, and organizational efficiency.
• Strengthened enterprise brand consistency by championing implementation of the global One Informa brand system while preserving individual market strategies, reducing compliance issues and production time while expanding adoption of shared assets.
• Established the E/E (Engage/Exchange) Creative Group, connecting creative teams across portfolios to share best practices, evaluate tools and processes, strengthen collaboration, and improve creative standards.
• Reduced delivery timelines 10% by improving creative intake, workflows, SLAs, project visibility, and resource planning while reducing bottlenecks and revision cycles.
• Advised senior leadership on brand strategy, visual identity systems, creative direction, and customer-facing experiences, connecting business priorities with consistent execution across channels.
• Managed and mentored creative managers and senior talent, providing direction and professional development while improving team productivity and reducing outsourcing costs by 50%.
• Built centralized brand libraries and scalable templates for recurring digital, social, email, event, and marketing assets, expanding self-service capabilities while maintaining visual standards.
• Integrated AI tools and emerging technologies into creative workflows, increasing team capacity, accelerating delivery, expanding strategic capabilities, and reducing manual production effort.
• Developed long-range production planning across annual events, improving workload visibility, reducing last-minute requests, and shifting recurring work away from peak production periods.

CREATIVE SERVICES SENIOR MARKETING MANAGER & DESIGNER

2021 — 2022

Led centralized creative marketing initiatives supporting an engineering-focused portfolio across digital, video, animation, experiential, and marketing channels.

• Reduced reliance on external resources 95% by establishing a centralized design team and expanding in-house capabilities across video, animation, tradeshow, social, and digital content.
• Expanded internal video and photography capabilities for live events, building reusable content libraries for marketing and sales while reducing production costs approximately $2,000–$3,000 per event where the internal team was leveraged.
• Evaluated Workfront, Asana, and Wrike against team and business requirements and selected and implemented Wrike to improve creative intake, workload management, project visibility, accountability, and performance reporting.

CREATIVE/ART DIRECTOR & DESIGNER

2020 — Present

Provide strategic direction and hands-on design for clients across brand identity, advertising, presentations, digital marketing, and visual communications.

• Develop marketing materials, presentations, branded templates, advertising, and digital assets that translate business objectives into clear, consistent visual communications.
• Combine strategic thinking, visual storytelling, hands-on design, and emerging technologies to improve communication, strengthen market presence, and support business growth.

Guidehouse is a global consulting firm delivering advisory, technology, and managed services to public and private sector clients, specializing in complex challenges across industries like healthcare, energy, financial services, and national security.

TEAM/BRAND MANAGER AND CREATIVE LEAD

2011 — 2020

Led a five-person design team supporting a global professional services organization and partnered directly with the CMO and senior marketing leadership.

• Directed company-wide rebranding initiatives from strategy through execution, establishing consistent visual identity across internal and external touchpoints.
• Built, managed, and mentored the internal design team while overseeing agencies and vendors, creating a scalable resourcing model that increased capacity, balanced workloads, and improved project delivery.
• Led creative development across digital, print, presentations, thought leadership, events, and marketing communications, translating complex business ideas into clear visual experiences.
• Oversaw budgets and delivered a 15% cost reduction through resource optimization and technology adoption.
• Reported to executive leadership on creative performance, brand health, resource allocation, and strategic initiatives, translating operational data into recommendations that improved planning and aligned priorities with business goals.
• Established templates, standards, asset systems, and review processes that improved efficiency, creative quality, and brand governance.

GRAPHIC & MULTIMEDIA SENIOR DESIGN COORDINATOR

2003 — 2011

• Developed marketing materials, presentations, reusable templates, HTML email campaigns, animation, and digital assets across multiple channels while managing budgets and deadlines.
• Mentored junior designers and partnered with marketing stakeholders to maintain creative quality and brand standards.
• Promoted to Team Lead for exceeding performance goals, strengthening internal creative capabilities, and improving stakeholder support.

Physician Education, Inc. (PhysicianEd) was a producer of online education interfaces where physicians could gain required CME (Continuing Medical Education) credits.

PRODUCTION TEAM MANAGER & DESIGNER

1998 — 2003

• Built and led a six-person design team, overseeing hiring, training, workload planning, mentoring, and performance development.
• Established the company’s first in-house print design department, centralizing marketing collateral and product packaging while creating scalable processes that reduced outsourcing and supported company growth.
• Served as lead product designer, developing user interfaces and multimedia content while establishing consistent visual standards across digital learning products.

Art Direction ❖ Visual Identity Systems ❖ Strategic Creative Brief Development ❖ Brand Governance ❖ Presentation Design ❖ Digital Marketing ❖ User Experience (UX) ❖ Agency & Vendor Management ❖ Budget Management ❖ Change Management ❖ Tradeshow & Experiential Design ❖ Motion & Video ❖ Data-Driven Decision Making

TECHNICAL SKILLS

ADOBE CREATIVE SUITE

After Effects ❖ Animate ❖ Audition ❖ Dreamweaver ❖ Express ❖ Firefly ❖ Illustrator ❖ InDesign ❖ Lightroom ❖ Photoshop ❖ Premiere Pro

DESIGN, DIGITAL & AI

Figma ❖ Canva ❖ ChatGPT ❖ Creatopy ❖ Elysia ❖ Ceros ❖ Eloqua ❖ Sitecore ❖ WordPress

PROJECT MANAGEMENT

Workfront ❖ Wrike

BFA GRAPHIC DESIGN

Maine College of Art ❖ Portland, Maine

USER EXPERIENCE DESIGN CERTIFICATION

General Assembly ❖ Boston, Massachusetts