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To ensure success, I collaborated with lead consulting and marketing partners, as well as the website analytics team, to identify critical data points and align the projects with organizational goals. These discussions shaped the content to resonate with potential clients and focused on measurable outcomes to drive client acquisition. The inaugural "Navigator" issue was highly successful, capturing contact information from individuals not previously on our lists and providing valuable insights into customer interests on key topics. This expanded our database and helped practices better understand their audience, enabling more targeted content and service offerings.

Based on the success of the "Navigator" and the positive results of the interactive pages, they were scheduled for quarterly production.

The production of these interactive pages allowed us to identify areas a potential customer found of interest which help when consultants were creating the longer-form whitepapers on a topic and areas to focus on.