More Information

Key contributions:

• Led the development and execution of the event's visual identity, including logo design, custom illustrations, and supporting brand elements.
• Created a cohesive event brand that reflected the forum's focus on innovation, leadership development, and professional growth.
• Managed the design and production of all event materials from concept through final delivery.
• Partnered with executive stakeholders and event teams to ensure a consistent attendee experience across digital, print, and environmental touchpoints.

Deliverables:

• Custom branding elements and event visual identity
• Invitations and promotional material
• Meterboards and environmental graphics
• Kiosk and on-site event branding and wayfinding
• Menus and table materials
• Event Program Booklet

Impact:

Delivered a fully integrated event brand experience for a recurring executive leadership forum, helping establish a recognizable and memorable presence year after year. Created consistent, high-quality creative that supported attendee engagement, reinforced the event's premium positioning, and strengthened its reputation as a destination for senior women leaders seeking new perspectives, meaningful connections, and opportunities for growth.